Tango Digital Continues to work with Brand Hong Kong (Marketing Interactive Article)
Hong Kong hires digital agencies to promote Brand HK internationally
Exerpt:
The Hong Kong government is spending HK$17 million to recruit digital agencies Tango Digital and Migather to help promote “Brand Hong Kong” in Mainland China and internationally.
According to the government gazette published on 26 August 2022, the Informations Services Department (ISD) has approved two contracts of HK$8.56 million and HK$8.28million respectively, to hire the digital agencies.
Tango is required to undertake a digital media promotion including planning, booking and advertisement coordination to promote “Brand Hong Kong” in the international markets for a period of 11 months, commencing on 1 August 2022 and expiring on 30 June 2023, the gazette said.